Reimagine sport with innovation.
Do you have an innovative solution that can transform Brazilian sport?
The COB Startup Challenge – an Arena Hub initiative in partnership with the Brazilian Olympic Committee – invites visionary entrepreneurs and startups to boost the national Olympic movement through technology and innovation.
Why Participate in the Challenge?
Whether your startup is focused on human performance, fan engagement, media and content, social impact and sustainability, business intelligence or new forms of sponsorship, the COB Startup Challenge is your chance to climb the ladder in Brazilian sport.
Check out the benefits:
✔ Connections with the COB, Confederations, athletes and entities.
✔ Mentoring with market experts.
✔ National visibility in events and media.
✔ Access to investors and possible pilot projects.
✔ Participation in the Arena Hub ecosystem.
✔ Space to present the startup at COB EXPO.
✔ Space to participate in a panel at COB EXPO.
✔ Posts on the COB and Arena Hub networks.
✔ 2 Invitations to the Brasil Olímpico Award.
✔ Networking and participation in events with COB sponsors.
✔ Networking and participation in events with Olympic confederations.
Who can participate:
Startups in operation, validation or traction, with Brazilian CNPJ and solutions that adhere to the above theses.
Questions? See here:
Opening of Registration:
June 26th
Specialized mentoring with the finalists:
August 25th to September 12th, 2025
Registration Closing:
August 8, 2025
Final presentation of the projects:
COB EXPO from September 24th to 28th, 2025.
An initiative by Arena Hub and the Brazilian Olympic Committee
